Clever pressure wash logos2/20/2024 You wouldn't try to build a house on top of a swamp without any foundation. Now, this advice is not recommending to give full refunds to customers when something goes wrong, but it is suggesting that the upfront cost in building a relationship can be worth it in the long run if you can afford the cash flow.īefore you can get focusing on how to grow your business, you must first have the foundation in place. 0% if you didn't give a refund you will make an incremental $5,500 than if you didn't make a refund (5 customers *$2,200 for 4 future years of work - 10 customers *$550 per job). Assuming that 50% of those customers come back vs. Let's imagine the scenario in which you have 10 unhappy customers that you gave a full refund on a job for because something went wrong. In today's competitive age it is no longer just who does quality work, but also who makes the customer feel like a priority. The reason is so that you remember the importance of not only closing the first job with a customer, but how critical the customer experience is.
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